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Introducing the composition of the Chapter:
1. Olga Gałek – specialist in building local brands
2. Andrzej Zarych – director of MCK Sokół in Nowy Sącz
3. Justyna Tokarczyk – director of promotion, tourism and foreign cooperation, District Office
4. Daniel Lisak – director of the Tourist Information Center in Krynica
5. Paweł Szczygieł – forestry specialist
6. Beata Zmieniewicz – academic lecturer, food safety specialist
7. Aleksandra Tokarz – journalist, Głos24
8. Kinga Studzińska–Pasieka – university lecturer, doctor of English teaching
9. Zbigniew Pasieka – professor of medical sciences
